Your daily guide to selling AI assistants to Australian tradies. Built to be scanned mid-call, not read cover to cover.
Grace AI is an AI assistant that answers your clients' leads in under 60 seconds, 24/7, by text and phone, so they stop losing jobs to slow follow-up.
The pitch isn't about AI. It's about speed. Every tradie has lost a job because someone else called back first. Grace solves that.
Tier 1 trades have high job values, high lead volume, and lose jobs when they're unreachable. Start there.
| Trade | Avg Job Value (AUD) | Pain |
|---|---|---|
| Roofers | $5K–$25K | Leads go to whoever answers first |
| HVAC, plumbers, electricians | $500–$15K | Emergency calls at 9pm go unanswered |
| Concrete, tiling, paving | $3K–$20K | Out on job sites, can't answer phone |
| Landscapers, arborists, fencing | $2K–$15K | Same as above, plus seasonal rushes |
Consistency beats intensity. Show up every day, not twice a week.
Sources to hunt on:
For each prospect, capture: business name, owner first name, website, contact email, one personal note.
Open their website. Note what trades they specialize in, any recent wins (hiring, awards, expansion), whether their live chat widget responds, and what happens when you call their main number.
That 60 seconds of research is what makes your outreach feel personal instead of spammy.
Go to: kodaco.aidemo.app
Fill in the form using your own contact info (not the prospect's):
The demo learns their services automatically. Wait 30 to 60 seconds for it to finish generating. Copy the demo URL.
Each demo is live for 7 days. After that, the link dies. Record your Loom and send within 24 hours. If a prospect replies late and the demo has expired, ping Chris. He'll regenerate it in 30 seconds.
Install Loom (free tier works): loom.com. Target length: 60 to 90 seconds.
The 6 beats of a good Loom:
First 5 seconds decide whether they keep watching. Use their name and business name immediately. Don't open with "I hope this finds you well" or any corporate softening.
Don't read a script. Know the 6 beats and riff. Robotic delivery kills conversion.
Subject line options (pick one, rotate daily):
[First name],
Quick 90-second video I made for [Company Name]. No pitch, just wanted to show you something.
[LOOM LINK]
If you want to play with it yourself, here's the link: [DEMO URL]
Takes 30 seconds. No sales call, no signup.
If this isn't for you, just reply "no thanks" and I won't reach out again.
Cheers,
Cathal
Send from [email protected]. Every time.
Update the tracker with: date sent, prospect name, status "Sent."
Then move to the next one.
One row per prospect. Update Status daily. Four tabs: Contact List, Daily Outreach, Weekly Stats, Instructions.
Open the Tracker →Phrases like "interested" / "sounds good" / "tell me more." Send this within 2 hours of their reply.
Glad that grabbed your eye. One thing before we go further: what's a lead actually worth to you on an average job?
Also: want to hop on a 15-min call so I can show you exactly how this would plug into [Company Name]?
Here's my calendar: [CALENDAR LINK]
The lead-value question sets up the ROI conversation later. The calendar link makes booking frictionless.
Acknowledge the objection, then redirect to the demo. The most common ones and how to handle each:
Honest answer: depends on what you need. Most tradies land at our Professional bundle, $8,000 setup and $397 to $697 per month, covering both the SMS chatbot and the phone-answering voice AI. One extra closed deal from faster response usually covers the first month. Want to hop on a quick call so I can show you exactly what that looks like for [Company Name]?
That's fine. Grace doesn't replace them. Your agency drives leads, we make sure nobody slips through the cracks after. Most clients keep both. The demo link is still live if you want to see how it complements what you've already got.
Neither are most of our clients. You don't touch anything. We build it, install it, optimize it. You just see more appointments on your calendar. All you need to do is tell us what your leads usually ask, we train Grace from there.
Happy to, but the demo actually shows more than any document could. Did you get a chance to click the link in the email? Takes 30 seconds. Let me know what questions come up.
Totally fair. Anything specific I can clear up? Price, how it integrates, what happens at install? Happy to answer over email so you can read on your own time.
Full objection cheat sheet in the Resources section.
Day 3 after their last message, send:
Hey [first name], just bumping this up in case it got buried. Want to make sure I didn't leave you hanging.
Day 7, send one more:
Last note from me. If now's not the right time for [Company Name], all good. Just let me know either way so I'm not chasing you for no reason.
If no reply after that, move on. Do not follow up a fourth time.
Use your own Calendly (or equivalent) calendar link. You manage this directly. Bookings go to your Google Calendar, reminders come from Calendly, you have full visibility. Share the link with prospects who reply interested.
Open the prospect's website in a tab. Open the demo you built for them in another tab. Have this playbook open for reference. Have the objection handling cheat sheet (Resources section) ready.
Default call length: 20 minutes. Don't run longer unless they want to.
They've already seen the demo. This call is Q&A and close. Let them do most of the talking.
Hey [first name], thanks for jumping on. How's your day?
Small talk 30 seconds max.
Cool, I'll keep this tight since I know you're busy. You've already played with the demo so you've seen what it does. I just want to answer any questions and see if it makes sense to get you set up.
So first: what did you think of the demo? Anything stand out?
Let them talk. Take notes.
Any questions so far about how it all works?
Ask these in order. Take notes. Listen more than you talk. They should do 60% of the talking.
Use their words back to them.
So based on what you told me, a lead comes in at 9pm from your [ads/website/referral]. Instead of waiting till morning, Grace responds in under 60 seconds. Answers questions about [their service], qualifies them, books them straight into your calendar.
By the time you wake up, you've got a qualified appointment. No chasing, no phone tag.
And for leads who aren't ready, she follows up automatically over days or weeks. You only talk to people ready to buy.
Does that sound like it'd help?
Default pitch: Professional Bundle (Chat + Voice) at $8,000 setup plus $697/mo. This is your lead tier for most tradies. Adjust up to Enterprise or down to single-product Professional based on what you heard in Step 3.
Here's how we'd work together. We handle everything. Build the AI, train it on your business, integrate with your systems, optimize until it's converting. You don't touch anything technical.
The full bundle is $8,000 to set up. That includes build, integrations, training, and 30 days of optimization. Then $697 per month for hosting, maintenance, and ongoing tuning.
Most clients see ROI in the first 30 days. One extra closed deal from faster response and it pays for itself.
What questions do you have?
Answer using the objection handling section. If no questions, go to close.
So, does this make sense for you? Want to get started?
If yes:
Awesome, I'll send an invoice right after this call. Once that's done I'll send you an onboarding form and we'll have it built this week.
If hesitant:
What's holding you back? Is it timing, the investment, or how it works?
If they need to think:
Totally fair. What specifically do you need to think through?
Address it. Then:
Look, every day without this is another day a lead goes to a competitor who answered faster. What would help you decide today?
If closed: "Great, watch for the email in the next hour. Excited to build this for you."
If not closed: "No worries, I'll follow up in a couple days. In the meantime, picture Grace running 24/7 on your leads."
You don't build anything. KODA handles the entire technical build and onboarding.
I'll have Chris at KODA send you an onboarding email within 24 hours. It'll include a short intake form, the payment link, and a link to book our first setup call.
Via WhatsApp or Slack. Send:
Within 24 hours. It contains:
Build starts as soon as payment clears.
Chris and/or Bobby run it. Sit in on early deals. Fastest way to learn the delivery side and build trust with the client for ongoing account management.
Within 1 to 2 weeks.
All prices charged in USD to the client's card. No AUD conversion. The client sees a USD charge.
| Tier | Setup | Monthly | Best For |
|---|---|---|---|
| Essentials | $2,500 | $297/mo | Solo tradies, single service, simple business |
| Professional | $4,000 | $397/mo | Multi-service tradies, complex objections, full sales conversation |
| Enterprise | $6,000 | $497/mo | Multi-location, CRM integration, dead lead reactivation |
| Tier | Setup | Monthly | Best For |
|---|---|---|---|
| Essentials | $3,500 | $297/mo | After-hours call coverage, basic FAQ |
| Professional | $5,500 | $397/mo | Books appointments live on phone, full conversational AI |
| Enterprise | $8,000 | $497/mo | Outbound calls, cross-call memory, CRM integration |
Under $4,000 setup: pay in full upfront.
$4,000+ setup: 50% deposit (non-refundable), 50% at launch.
All tiers: month-to-month monthly, no long-term contracts.
This is YOUR tool to close hesitant AU prospects. Use it when a deal is at risk because of price, not before.
If a prospect has seen the demo, is interested, but balks at the USD setup fee, you have authority to offer "Australian Market Pricing" (roughly 20% off the standard US rate). Use this to close a specific deal, not as your default quote.
I hear you on the investment. One thing I can check: because you're in the Australian market, we do offer localized pricing. Would it help if I could get you to this number instead?
Then quote the AU Market Price from the table below. If they say yes, close the deal. Tell Chris post-call to confirm.
| Tier | US Price | AU Market Price |
|---|---|---|
| Essentials | $2,500 / $297 | $1,997 / $247 |
| Professional | $4,000 / $397 | $3,197 / $327 |
| Enterprise | $6,000 / $497 | $4,797 / $397 |
| Tier | US Price | AU Market Price |
|---|---|---|
| Essentials | $3,500 / $297 | $2,797 / $247 |
| Professional | $5,500 / $397 | $4,397 / $327 |
| Enterprise | $8,000 / $497 | $6,397 / $397 |
| Tier | US Price | AU Market Price |
|---|---|---|
| Essentials + Essentials | $5,000 / $529 | $3,997 / $427 |
| Professional + Professional | $8,000 / $697 | $6,397 / $557 |
| Enterprise + Enterprise | $12,000 / $897 | $9,597 / $717 |
If they still can't get to yes after the AU Market price, pivot here:
Tell you what. Give me your dead leads. The ones sitting in your CRM from 90+ days ago that nobody's followed up on. We'll run them through Grace at zero cost to you. We take 40% of any closed revenue from those leads. If nothing closes, you paid nothing. Either way, you'll see exactly what this system does with your actual leads.
Zero setup, zero monthly, 40% rev-share on closed deals from reactivated leads. Gets them in the door, proves the system, converts to paid in 60 to 90 days.
Only pitch this if: they've seen the demo, they're interested, price is the only blocker, and they have a dead lead list of 500+ contacts.
First response, no discount yet:
I hear you. One thing: what's a new customer worth to you on average?
Wait for answer.
So if Grace closes just one extra job per month that you'd otherwise have lost to slow follow-up, it pays for itself. At your deal value, you're looking at ROI in the first month.
If they still hesitate and you believe the deal is real but dying on price alone, use the AU Market Price table above.
Your job is to get the demo in front of them.
Generic equals ignored.
Speed wins.
Then move on.
Acknowledge, then redirect to the demo.
Never "when are you free?"
No apologizing.
Show up every single day.
KODA trusts you to self-report during MVP. No dashboard, no admin tooling. Every Friday, send Chris a quick message (WhatsApp or Slack) with:
Helps us know what's working and where to invest once you're ready to scale. When you've closed consistently for a few months, we'll revisit building proper infrastructure (AU landing page, dedicated domain, warmed inbox, attribution dashboard).
| Objection | Response |
|---|---|
| Too expensive | "What's a new customer worth to you? If this closes one extra deal you'd have lost, it pays for itself." |
| Already have a chatbot | "Ours is custom-trained on your business. Most chatbots are generic and that's why they feel robotic. Try the demo and compare." |
| Don't trust AI | "That's exactly why we built the demo. Try to break it. If it sounds robotic, we're not right for you." |
| Not tech-savvy | "Perfect. You never touch it. You just see appointments on your calendar." |
| Send me info | "The demo shows more than any PDF. What's your mobile? I'll text you the link." |
| Need to think | "What specifically? Let me answer so you can decide with all the info." |
| Bad experience before | "Most AI sucks because it's generic. Ours is trained on YOUR business. Try it, you decide." |
Busy is better than slow, right? One thing: when a new lead comes in, how fast are you following up?
Hey [name], saw you checked the demo. What did you think? Anything that seemed off?
Totally understand. How many leads do you get between now and then? Each one is a chance for a competitor to answer first. What if we set it up now?
I hear you. The setup takes real work, we don't cut corners. What I can do is [payment plan / bonus]. Would that help?
Smart. Want me to put together a 1-page summary they can look at? Or loop them into a 15-min call with both of us?
Trained specifically on YOUR business. Connects to your CRM. Books appointments. ChatGPT can't do any of that.
Try the demo. Most people can't tell. Trained on your style. If it sounds off, we tweak it.
It only knows what we train it on. It can't make things up about your business. Sensitive stuff hands off to you.
Yes. GoHighLevel native, plus connects to most major CRMs via integration.
1 to 2 weeks. You give us your info, we do the rest.
Tell us. New service, new pricing, new FAQ. We update it. Nothing is set in stone.
Yes. Connects to your calendar, checks availability, confirms, sends reminders. All automatic.
Follow-up sequences stay in touch for days or weeks. When they're ready, you're first call.
Only qualified ones. Grace filters the tire-kickers.
Nothing yet. Bobby handles the build after you close.
Targets by end of week one: 25 Looms sent, tracker logged, first replies coming in.
Start logging prospects here. Update daily. One message to Chris every Friday.
Open Your Tracker →